Effects of brand experience, brand image and brand trust on brand building process: The case of Chinese millennial generation consumers
نویسندگان
چکیده
منابع مشابه
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The image of a brand is the first word or image that is evoked in the mind of costumers immediately after hearing the brand name. The purpose of paying attention to the brand image is to ensure the proper mentality of consumers toward the brand. The components such as suitability, services, brand, variety, quality, and atmosphere form the brand image. The relationship between the brand image an...
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ژورنال
عنوان ژورنال: Journal of International Studies
سال: 2019
ISSN: 2071-8330,2306-3483
DOI: 10.14254/2071-8330.2019/12-3/1